You run a small business in the UK. You’ve heard about SEO, but when you check agencies, they all offer “packages.” Some are cheap, some are expensive — and you’re left wondering: What do I actually get for my money?
This guide breaks down small business SEO packages in the UK, what’s included, and how much they really cost. By the end, you’ll know exactly what to expect and how to choose the right package for your business.
Why Do Small Businesses Need SEO Packages?
If you’re a local shop, café, or service provider, you already know how hard it is to compete online. Your competitors are running ads, ranking higher on Google, and taking the customers you could have.
An SEO package helps you:
- Save time by letting experts handle your site’s optimization
- Get more traffic without paying for ads
- Focus on running your business while SEO works in the background
Instead of hiring full-time staff, a package gives you affordable access to professional SEO.
What’s Usually Included in Small Business SEO Packages?
Most SEO agencies in the UK offer tiered packages (basic, standard, premium). Here’s what’s inside:
1. Website Audit & SEO Strategy
- Technical audit to find issues
- Keyword research for your industry
- Competitor analysis
2. On-Page SEO
- Optimizing titles, meta descriptions, and headings
- Adding keywords naturally into content
- Image SEO (alt tags, compression)
3. Local SEO
- Google Business Profile optimization
- Local citations (directories like Yelp, Yell, Thomson Local)
- NAP consistency (Name, Address, Phone number)
4. Content Creation
- Blog posts targeting your customers’ searches
- Location landing pages (e.g., “SEO services in Manchester”)
- Service page optimization
5. Off-Page SEO (Link Building)
- Guest posts on industry blogs
- Local backlinks from UK sites
- Press releases or niche directories
6. Reporting & Analytics
- Monthly performance reports
- Keyword ranking updates
- Traffic growth insights
Cost Breakdown of SEO Packages in the UK
SEO pricing varies by business size, goals, and competition. Here’s a realistic breakdown:
- Starter Package (£250 – £500/month):
Best for new or very small businesses with low competition. Focuses on basic optimisation and local SEO. - Growth Package (£600 – £900/month):
For businesses in competitive cities like London, Manchester, or Birmingham. Includes more link building and content creation. - Advanced Package (£1,000 – £1,500+/month):
For multi-location businesses or e-commerce stores. Includes full technical SEO, advanced link building, and strong content marketing.
How to Choose the Right SEO Package
- Set Clear Goals – Do you want more calls? More walk-ins? Online sales?
- Check the Deliverables – Make sure the package includes on-page, off-page, and reporting.
- Avoid Unrealistic Promises – If someone says “#1 on Google in 30 days,” it’s a red flag.
- Match Package to Budget – Don’t overspend, but don’t go too cheap either.
Benefits of SEO Packages for Small Businesses
- Affordable: You get expert work without hiring a full team.
- Scalable: Start small and upgrade as your business grows.
- Transparent: Fixed deliverables help you track progress.
- Results-Driven: Consistent work improves rankings month by month.
Example: Small Business SEO in Action
A bakery in Leeds invested in a £500/month package. Within 4 months:
- Their site appeared in Google Maps for “best bakery Leeds”
- Walk-in customers increased by 35%
- Online cake orders doubled
That’s the power of SEO packages done right.
Conclusion
Small business SEO packages in the UK are designed to give you affordable access to expert SEO services. Whether you start with £250/month or invest £1,000+, the key is choosing a package that matches your goals.
Remember: SEO is not a one-time job. It’s an ongoing investment. And the sooner you start, the faster you’ll see results.
FAQs
1. How much does a small business SEO package cost in the UK?
Prices range from £250 to £1,500/month, depending on your needs and competition.
2. What is included in a typical SEO package?
Most include keyword research, on-page SEO, local SEO, content creation, link building, and reporting.
3. How long does it take to see results?
You can expect results in 3–6 months, but competitive industries may take longer.
4. Can I upgrade my SEO package later?
Yes, most agencies allow upgrades as your business grows and needs more advanced SEO.
5. Are SEO packages worth it for small businesses?
Yes. They provide affordable, consistent optimization that helps you compete with larger businesses.
