Top Services for Hotel Industry – Get Found, Stay Booked
Dominate Local Search and Fill More Rooms Without Paying Commission
Whether you run a boutique B&B, luxury resort, or chain of city hotels, our SEO strategies help you rank higher on Google, attract direct traffic, and reduce dependence on OTAs like Booking.com and Expedia.
What Is SEO for Hotel Industry?
SEO for the hotel industry means optimising your website, content, and Google Business Profile so your hotel appears in organic search results when people search for terms like “best hotel in Manchester” or “budget hotel near Heathrow.”
- 📈 Appear on Google when guests search for accommodation
- 🗺️ Rank in Google Maps & voice search results
- 💰 Reduce OTA dependency and commission fees
- 🛏️ Attract direct bookings from high-intent users
- 🌍 Build long-term visibility and trust online
By implementing local and content-driven SEO strategies, your hotel becomes discoverable when and where guests are looking to book.
our services
Core SEO Services for Hotels
Our specialised SEO solutions help financial advisors rank higher, attract qualified leads, and build local authority. From local SEO and technical fixes to content strategy and multi-location optimisation, we focus on what drives growth in the financial sector.
Local SEO for Hotels
We help your hotel rank locally for searches like “family hotel in Birmingham” by optimising your Google Business Profile, fixing NAP citations, creating geo-targeted landing pages, and managing reviews.
Read more: Hotel Industry SEO agencyContent Strategy & Blogging
We publish useful blogs that answer common travel questions like “Is breakfast included in most UK hotels?” or “Best areas to stay in London for families.” This builds topical authority and trust with Google.
Read more: Hotel Industry SEO agencyTechnical SEO for Hotel Websites
We improve your site’s speed, mobile responsiveness, and structure. We also add schema markup for reviews, FAQs, and locations to ensure your site is easy to crawl and performs well.
Read more: Hotel Industry SEO agencyLink Building for Hotel Websites
We build quality backlinks from local tourism boards, travel blogs, niche directories, and hospitality publications—boosting your authority and search visibility.
Read more: Hotel Industry SEO agencyConversion Rate Optimisation (CRO)
We optimise CTAs like “Book Direct & Save,” streamline your booking process, and add trust elements such as awards, guest reviews, and quality photos to convert more visitors into guests.
Read more: Hotel Industry SEO agency.
Multi-Location SEO for Hotel Chains
For hotel groups, we create dedicated city landing pages, optimise each hotel’s Google Business Profile, and use location schema and internal links to improve regional rankings.
Read more: Hotel Industry SEO agencyWhy is SEO important for hotels?
Because most travelers begin with a Google search. They’re comparing locations, prices, amenities, and reviews — and the hotels that show up first get the bookings.
Here’s why hotels can’t skip SEO:
- ✅75% of travelers never scroll past the first Google page
- ✅Google Maps results convert 3x better than traditional search
- ✅Voice searches like “hotels near me” are growing rapidly
SEO ensures your hotel appears at every stage of the booking journey: from research to reservation.
Who Can Benefit from SEO for Hotels?
From boutique B&Bs to luxury resorts and city hotels, SEO helps you attract guests searching for stays like “hotel near Gatwick” or “spa resort in Lake District.” Whether you run a single property or a hotel chain, we boost your visibility and direct bookings.
Luxury Resorts & Spa Hotels
Build trust with high-intent travellers looking for keywords like “5-star spa resort in Lake District.”
Hotel Chains with Multiple Properties
Implement consistent SEO frameworks while targeting each local area individually for maximum visibility.
What’s our process for ranking hotel websites on Google?
Our SEO process for hotels is designed to boost bookings and visibility through a proven 5-step strategy. From keyword targeting like “family-friendly hotel in Birmingham” to local landing pages and link outreach, we optimise every element to help your property stand out in search results and attract more direct guests.
- ✔️Step 1: Audit & Keyword Research
- ✔️Step 2: Website & On-Page Optimisation
- ✔️Step 3: Website Optimisation
- ✔️Step 4: Content Creation & Local Landing Pages
- ✔️Step 5: Tracking & Growth
🛠 What Tools Do We Use for Hotel Industry SEO?
We use industry-leading tools for legal keyword research, local SEO, and performance tracking—ensuring your law firm ranks higher and attracts the right clients.
Keyword & Competitor Tools
1.Ahrefs
2.SEMrush
3.Surfer SEO
4.Google Keyword Planner
Local SEO Tools
1.BrightLocal
2.Whitespark
3.Moz Local
4.Yext (optional)
Analytics & Reporting
1.Google Analytics
2.Looker Studio
3.CallRail
4.GMB Insights
Why Wiserank Is the Right SEO Partner for Hotels?
At Wiserank, we understand the hospitality sector’s unique challenges: OTA competition, seasonality, and guest behaviour.
Why choose Wiserank for your hotel SEO:
- ✅ 100% UK-based SEO strategists
- ✅ Proven hospitality SEO experience
- ✅ White-hat, long-term ranking strategies
- ✅ Mobile-first and AI-friendly content
- ✅ Custom plans for single hotels or chains
Whether you want to rank in a local city, attract international guests, or boost direct bookings—our strategies deliver measurable ROI.
